10 years ago

“A brand is a promise, a good brand is a promise kept." (Documentary)

Bloomberg’s ‘Inside’ Series: A series of inspiring short documentaries from Bloomberg Television about the insights of successful businesses in the US and around the World. Learn more about the business insights, corporate strategy, marketing strategy and competitive advantages from the following brands. Watch INSIDE: PepsiCo, Coca Cola, Fendi, LEGOMcDonald’sChipotleDeBeersDolce & GabbanaLinkedInPixar, EbayJetBlue, Disney and CaterpillarQuote above comes from Turkish-American Chief Executive Officer Muhtar Kent of The Coca-Cola Company, watch here. (Photo credit Bloomberg.)