12 years ago

“A masterstroke of marketing, firmly cementing the festival’s enigma in the eyes of partygoers.”

Seldom I have watched an Aftermovie of a Dance Festival for 20 min. long. Well, I can tell you the ID&T and Media Enterprise organized Festival pulled it off! The tomorrowland after-movie of 2011 even reached a staggering 50 million views. And that basically sold the entire world on Belgium’s Tomorrowland. A brilliant masterstroke of marketing I must say! Firmly cementing the festival’s enigma in the eyes of partygoers. Tomorrowland 2012 took place between July 27th and 29th 2012 at De Schorre National Park in Boom, Belgium. A staggering 180,000 people from over 75 countries around the world were in attendance this year with 35,000 of them staying at the Dreamville campsite. The line-up consisted of 400 DJs, such as Skrillex, Avicii, Skazi, David Guetta, Nervo, Hardwell, Swedish House Mafia, Afrojack, Steve Aoki, Carl Cox, The Bloody Beetroots, Paul van Dyk, Martin Solveig, Chuckie (DJ), Fatboy Slim and Pendulum playing on 15 stages per day. Tomorrowland even partnered up with Brussels Airlines to provide exclusive travel packages for more then 15 cities around the world. I know where I am going next year in July! AFTER-MOVIE HERE!