“Always film, I will never use digital unless I have to”

Florence + The Machine have already released one video for “Lover To Lover,” a gospel-tinged blastoff from their 2011 album Ceremonials that somehow sounds huger than most other Florence songs. That one was a stripped-back live video, but now they’ve got a new cinematic one from Director Vincent Haycock. Shot in glorious 35mm (2perf) on a Panaflex lightweight (1974) and KODAK 200T vision3 stock. WATCH THE STUNNING RESULT HERE .….In this one, Florence Welch plays a woman in a tempestuous relationship with leathery actor Ben Mendelsohn. Click here for more work from the the talented Director Haycock. A-One-to-Watch!