BBC3 looks into ‘evangelical frenzy’ over opening Apple Store.

March 3rd. 2012. 10:00am. Official Apple Store opening @ Leidse Square Amsterdam. Will it be as weird and ‘evangelical frenzy’ as every other opening? Interesting fact. BBC3: “Secrets of the Superbrands”. Ep.3. A team of neuroscientists scanned the brain of an Apple fan and it showed that the brand was stimulating the same parts of the brain as religious imagery does in people of faith. Click link for article. BBC3. Ep.3. Technology. Part 1 and Part 2.