Can music change the way we connect at home?
On Feb. 9th 2016 Apple Music and Sonos launched a brilliant collaborative ad campaign touting the benefits of music. This with the help of Dr. Daniel Levitin, neuroscientist and author of This Is Your Brain – Order Now.
What happens when a music-deprived home is suddenly flooded with tunes? More sex, for starters.
Technology writer John Paul Titlow from FastCompany stated in this feb 10th article that through a research partner, Sonos polled 30,000 music listeners about the affects that music has on their lives. From there, the researchers did something that hasn’t really been done before: In 30 homes throughout the world, they conducted an experiment. For one week, the members of each household didn’t listen to any music out loud. The following week, they did. And the researchers rigged up each home with Sonos sound systems, Apple Watches, iBeacons, and Nest cams to observe what happened when the music started playing throughout the home. Families and housemates were free to put on whatever music they wanted whenever they wanted. Read more here…
Watch the 2.30 video here:
Sonos Study: Music Makes it Home (VIDEO)
Thirty homes across eight countries invited us in to find out.
What Does Music Do to Us When We Listen Together? Neuroscientist Daniel Levitin Helps Sonos to find out in a Q&A. Read the Billboard Q&A here:
Read the full Music Makes it Home Study from Sonos at MusicMakesitHome.
Photo credit: Sono Music.