How to change Car commercials forever

Wieden + Kennedy Portland does it again! After the epic ‘Halftime in America’ Chrysler Car campaign, W&K surprises us with another strong Dodge campaign. (Don’t forget The Garage’s Mazda “Better. Stronger. Smarter.”  and “Revolution" spots.) W&K’s fast-paced “instructional” spot, which is perfectly shot in 3D and edited to “No Church In The Wild” is anything to go by. It involves lots of coffee, discarded drawings and many-a-committee dissolution (and formation.) I hope this campaign will inspire other Ad Agencies. This to push their creative ideas in regards to car brands and their ‘current’ boring commercials. Director Christopher Riggert (Biscuit Filmworks), DOP Greig Fraser and Edited by Kyle Valenta. Love it!