4 years ago

The Nature of Millennials

Millennials are set to inherit the Earth, but can they even?

Shaped by technology and instant gratification millennials are set to enter the workforce and inherit the Earth. In this hilarious nature documentary parody from IFHT for CBC Comedy – a comedy group based in Vancouver, British Columbia, Canada, renowned geneticist David Suzuki takes a closer look at some of the common stereotypes of millennials:

Millennials (also known as Generation Y) are the generational demographic cohort following Generation X. There are no precise dates for when this cohort starts or ends; demographers and researchers typically use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years. Millennials are sometimes referred to as “echo boomers” due to a major surge in birth rates in the 1980s and 1990s, and because millennials are often the children of the baby boomers. (source Wikipedia) 

“Millennials are set to inherit the Earth, but can they even? Join David Suzuki as he takes a deep dive on the lives of Millennials.”

On a more serious note…

Have a look at my personal favourite video with Mr. Suzuki:

“Conventional Economics Is A Form Of Brain Damage”

points out the fallacy of conventional economics, in an interview done for the BBC – a belief that there are no limits to growth – and makes an emotional appeal to economists to include the biosphere and life itself in their economic models.

Also have a look at these brilliantly made behavioral videos by BOX1824.

Culture is moving too fast for brands to be playing catch up. Box1824 identifies the consumers living the future in the present. Their proprietary research methodology is built on investigating how ideas move through culture, from innovators to influencers to the market at large. Box1824 is a consultancy based in New York, São Paulo and Mexico City.

The following studies proposes a new lens to understand cultural codes of today’s youth. The three movies below, are the outcome of several studies developed by BOX1824 in the past years: an analysis on the different generations, their expressions and motivations.

We All Want to Be Young (2012) 

All work and all play (2012)

Manifesto on the contemporary codes regarding work. The video compares the professional motivations of each generation, presenting a new meaning to the concept of success.

The Rise of Lowsumerism (2015) 

“Consumerism is an outdated mentality, that we will soon be ashamed of.”

In the last three decades we have consumed a third of the natural resources of the planet. The study shows we are on the the verge of breaking the vicious cycle of consumerism, this by simply becoming more consciously aware and consume less.


  • New ‘GenExit’ Cultural Insights Report Turns Gen Z on Its Head. Read more here
  • Millennials: The Me Me Me Generation by Joel Stein. Read more here
  • Challenges of the Work of the Future by Dr. Kateryna Bondar. Read more here
  • Bridging the communication gap between Generation Y and the Baby Boomer generation by Elza Venter. Read more here
  • The 2017 Millennial Impact Report. Read more here
  • The 2017 Deloitte Millennial Survey. Read more here
  • TEDxSF – Scott Hess – Millennials: Who They Are & Why We Hate Them. Watch here
  • Millennials – Who are they? The original 60 Minutes interview from 2008. Watch here
  • Introduction and brief history on Chinese Youth by Enovate, China’s leading youth insights company. Watch here