6 years ago

When The Data Bubble Bursts, Companies Will Have To Actually Sell Things Again

Douglas Rushkoff is an American media theorist who wrote a great article, with some strong valid points, on the 13th of May via fastcoexist. Keep in mind Rushkoff is also promoting his new book!

How can a company with no revenues still make money? It’s not a trick question. The answer is at the very foundation of the digital economy: advertising.

‘Throwing Rocks at the Google Bus’, by Douglas Rushkoff. Get his new book here. 

We’re pushing the limits of how much of our economy can exist just collecting and selling data to better target ads. Once people realize that’s a losing game, we’ll have to get back to a real economy.

prior articles from Douglas Rushkoff: 

“2013, the year of great of change?” – See more here 

“Prophecy no longer feels like a description of the future.” (Book) – See more here. 

The Great American Bubble Machine – See more here.

Photo credit: Bloomua, Happy Art via Shutterstock