“I want to put a hypodermic needle in the fragrance business and blow it up” (VIDEO) 

Last night Singer Lady Gaga arrived at a “Lady Gaga Fame” fragrance launch event at the Guggenheim Museum. The black tie masquerade event featured a performance art piece by Lady Gaga. They also unveiled Klein’s seven-figure budget five-minute short perfume film. Steven Klein (RSA Films) is currently the superstar of fashion world cause fans say he understands how to be transgressive and commercial at the same time. And I must agree. You can watch the mind-bogging result here. Ridley Scott produced it, David Fincher’s regular DP Jeff Cronenweth on camera, Batman’s Nathan Crowley as a production designer, Skip Chaisson as Editor. And of course the ever brilliant Digital Production was done by DIGITAL DOMAIN whom are in a sad Chapter 11 bankruptcy situation right now! Sound Design: Wildfire Studios. The Coty fragrance sells for between $42 to $79. Watch-like-share!